Our Founder, Daniel Grier

Born and raised in Birmingham, Alabama, Daniel Grier is the founder of Splashed by DKG, a bold, luxury streetwear brand known for its statement prints and custom designs. Splashed by DKG launched in the Fall of 2013 after receiving a HIV positive diagnosis that same year. Daniel was in a really dark place surrounding his diagnosis and became very depressed. During that dark time, Daniel started tie-dying his own clothes in his mom’s garage, and after uploading some work on social media, quickly realized he had a natural talent for giving garments new life. 


Splashed by DKG gave Daniel purpose again with his first love— fashion. Using his art to build his confidence, He set out to leave his mark on the world. He began adding his signature “Splash” to give new life to garments from vintage stores and friends. He created bold art that made people happy and feel like superheroes ready to take on the world. Daniel wants people to know that just like he takes an old garment and gives it new life, they can also start over in life, paint a new picture, and make a “Splash.” 


As Splashed by DKG rose to popularity, Daniel set out to make another Splash, this time to highlight the diverse but often overlooked talent in his hometown of Birmingham, Alabama. In 2017, Daniel founded Magic City Fashion Week, an inclusive platform for creatives to showcase and sharpen their skills on the big stage. He wanted people to get a closer look at why he does what he does, how he overcame his struggles, and how he uses his voice and platform to amplify others’ voices. To date, MCFW has raised money for HIV awareness, partnered with over 50 Birmingham-based businesses, administered hundreds of HIV tests, hosted programs to better educate people about HIV, highlighted several artists of color, provided funding to emerging designers, and continues to raise the bar for the creative community in the city.

The Splashed by DKG brand has been featured in over 50 fashion shows, four fashion weeks, and a number of blogs and magazines. And Daniel’s childhood dream of dressing celebrities is coming true, too. The Harlem Globetrotters, Tamar Braxton, and Prince Royce have all worn his designs. And most recently you can find Splashed by DKG on the cover of Syleena Johnson’s “Woman” album.

Always remember you can’t screw up your destiny. You can always start over and make a Splash!