Splashed by DKG is a fashion brand that exists to make everyday look and feel like a runway. We firmly believe that when you look your best, you feel and can perform at your best.


To popularize. To impact. To cause a stir. To make an impression. To make a splash.


Splashed by DKG was founded in 2013 by Daniel K. Grier.

Born and raised in Birmingham, Alabama, Daniel began his career in his mother’s garage in 2013 by transforming plain denim garments into one of a kind statement pieces. The process, now known as “splashing” quickly became popular in Birmingham and surrounding areas. Though the method has become more refined over time, each Splashed by DKG garment is still done by hand and is therefore unique in its own right.


Splashed by DKG began as a project to reinvent classic denim pieces by adding its signature Splash. As the brand became increasingly popular, Daniel received his first Fashion week invitation. In an effort to create more high fashion pieces using Splashed denim, Daniel partnered with emerging designer and fellow Birmingham native, Derek Matthews. After a very successful presentation during Alabama International Fashion week, both designers realized they were on to something. In 2014, Daniel and Derek formally partnered and used their combined talents and passion for fashion to take the brand to the next level. Splashed by DKG quickly moved from offering only custom pieces to producing ready to wear collections.


Since its debut, Splashed by DKG has been featured in press such as Kontrol Mag, Sheen Mag, IPush Mag, Imperial Mag, KontrolGirl.com, al.com, The Daily Beacon, and many others. The brand has presented in several fashion weeks and countless shows throughout the Southeast. Splashed by DKG has also been featured on “WEtv’s Cutting in the ATL,” and celebrities such as actress Jasmine Burke, singers Mishon and Bahja Rodriguez, and reality star Judi Jackson.




Daniel Grier is an emerging designer and founder of Splashed by DKG, born and raised in Birmingham, Alabama. As a teen Daniel had high hopes of becoming a celebrity stylist. He has always loved fashion since he could remember, and would spend his allowance on magazines. "I would buy all the magazines I could, tear out the pages and make collages in notebooks. Some magazines came with posters and I would plaster them all over the walls in my room." Little did he know this early passion for fashion would bring out his true affinity for designing. In October of 2013, Splashed by DKG was established, it quickly captured peoples attention. Nearly 20 fashion shows, several blog entries, magazine features, and two fashion weeks later, Splashed by DKG is a thriving denim brand. Daniel's vision for Splashed by DKG is to become a major presence in the fashion industry. One that has power to change minds, set precedents, and carve out a place in history. We want to dress everyone from the most famous of celebrities to the modern individual who dares to be different.


Derek Matthews has dabbled in fashion since the age of 13 and his interest in the industry can be attributed to an early addiction to America's Next Top Model. He taught himself to sew after starting college and now, at the age of 26, he aspires to become one of the world's premier clothiers. Derek believes in fashion as an expression of the person that you want to be and that there should be no limitations on that.